We do partnerships, not projects.
Bespoke builds, UX and AI for products where decisions carry consequences.
Take a reading
Lux is a unit of light. Tell us where the product stands and see your score.
- 0–25DimFoundations to build.
- 25–50LamplitWorking, with clear wins to take.
- 50–75Well litConverting reliably.
- 75–100DaylightOptimising for growth.
Example reading: 84%
A strong reading: the offer is clear, the product converts, and there is measurable room to grow. The scale is built so there is always a next gain to find, and finding it is the job.
How the reading is worked out
Score = Stage × (wC × C + wQ × Q), capped at 99%
- C · conversion
- 1 − e−rate ÷ 3. 3% gives 0.63, 6% gives 0.86.
- Q · clarity
- 0.4, plus 0.2 each for a chosen problem, a 6+ word line, and a number or date.
- Weights
- wC 0.6 / wQ 0.4 when the problem is conversion; 0.45 / 0.55 otherwise.
- Stage
- Pre-seed 0.85 · seed 0.9 · bootstrapped or established 0.95 · Series A+ 1.0.
- Lux
- 105 × score ÷ 100. 84% reads 15,849 lx; 100% would be 100,000 lx, direct sun.
Your own sum appears here as you fill in the form.
What the partnership covers
Research and discovery
Stakeholder and user interviews, service mapping, and the ownership questions that sit behind the screen: who is accountable for a record, who can change it, what happens when it fails.
Shown in
- Mergers and acquisitions platform
- Predict & Market, channel hierarchy
- Energy Companion, conversational smart meter onboarding
Prototyping and interface design
Working prototypes that people can click through and argue with, carried through to production-ready UI inside your existing constraints.
Shown in
- Enhanced Search for ScriptRunner
- EVme, would an electric car suit you?
- Axe the Fax, chargebacks portal
Design systems and handoff
Tokens, component libraries and documentation that a team can own after the designer leaves. Handoff is treated as the deliverable, not an afterthought.
Shown in
Pricing: On Request (In Progress)How engagements work
A named day a week
A retainer is a day each week set aside for your product, with a standing call on that day. The number of days moves with the pace you need; the rate does not.
Pricing: On Request (In Progress)Scoped project
A defined problem, a written scope and a named deliverable, agreed before work starts.
Pricing: On Request (In Progress)Fixed-price websites for small businesses and early-stage startups are a separate offer: LUXD Local.