Problem
People considering an electric car ask the same questions: will the range cover my week, where would I charge, and would it actually cost less. Brochures answer those in general. The only honest answer uses the driver's own journeys, and nobody keeps a record of those.
Approach
Turn the question into a two to four week experiment the driver runs without effort. Onboarding captures the current car, its miles per tank and cost per tank, plus a handful of regular routes. From then on the app tracks trips automatically and replays each one as if it had been driven in a 2018 Ford Focus Electric: an EV score for the trip, the saving against fuel, and the breakdown behind both. A running EVme score builds across the trial, alongside mileage, money saved, charges needed and energy used.
Designed for trust
Every number traces back to a real trip the driver recognises, from home to work at 08:00, which is what makes a score of 93 believable rather than a sales line. The final report says what the score means in plain language, then offers the next step at the point of highest confidence: book an extended test drive.
Outcome
Built as an IBM pitch asset in three days. The brief had discussed seven or eight screens; the delivered set was a complete, clickable journey of 36 screens from onboarding to final report, which the IBM account lead said helped show Ford that IBM had a serious design capability as well as the ability to build the app. See the Feedback section for Russell Gowers and Paul Andrew Smith on this engagement.
